YANGON, Jan. 16 (Xinhua) -- The China-Myanmar Cultural Week kicked off Wednesday in three major cities of Myanmar, Yangon, Nay Pyi Taw and Mandalay.

The cultural week, aimed at further deepening the traditional friendship and strengthening the cultural exchanges between China and Myanmar, features different kinds of exhibitions and art performances.

During the cultural week, which will last until Jan. 20, visitors are encouraged to take part in interactive experience programs such as Chinese papercutting and embroidery.

As part of the cultural week, a special photo exhibition featuring the achievement of China's poverty alleviation efforts will be held on Saturday, followed by China-Myanmar media forum focusing on the topic of " All media era: traditional media's dilemma and opportunities."

A China-Myanmar Spring Festival gala will also take place on Saturday evening at Yangon's Skynet Studio.